Doesn’t shrink after many washing and drying cycles and retain soft wool-like handle.
Superwash
Retains the appearance after repeated washes.
Organic cotton
Organic cotton is naturally cultivated cotton without the use of any synthetic agricultural chemicals such as fertilizers or pesticides or transgenic technology.
• Uses 91% less water.
• 46% fewer greenhouse gas emissions since the soil isn’t loaded with pesticides and can actually absorb CO2 from the atmosphere.
• 26% lower soil erosion
• 98% reduction of water pollution since synthetic chemicals aren’t used.
• 95% of water used to grow cotton is rain or ground water.
• 7502 liters of water saved for the average sized t-shirt.
Sheep wool
It’s natural, breathable, and resilient, and has good insulation and thermo-regulating properties. It reacts to changes in body temperature to keep the wearer warmer when it is cold and cooler when it is warm. Wool is also odor- and wrinkle-resistant, which means that woolen clothing doesn’t need to be washed as often as other fiber types, saving water and energy.
Recycled polyester
Recycled polyester, also known as rPET, is obtained by melting down existing plastic and re-spinning it into new polyester fiber.
– 32% fewer greenhouse gas emissions.
– Prevents non-biodegradable plastics from being buried, burnt, or being swept into the sea.
– Requires 59% less energy to make.
